Where Is The Sassi Sammi Going?

Let's be clear...Sassi is still around, she is just getting ready to go full force with Party City and some other REALLY cool opportunities. I have to say I've just gotten back from the most AMAZING trip to the Bahamas with my new partner in crime Party City! It was amazing! I met over 35 editors from the US and all of them were just amazing people. The "Fam" trip aka familiarity trip, was held at the amazing Wyndham in Nassau. This hotel is absolutely a gem. The property is fabulous and there is just so much to say it might takes days to describe. However, I am going to give you a glimpse as to what the experience was like. Party City has been around for over 25 years. They are America's largest party supply retailer in the US. Most of us when we think of Party City think of party supplies such as balloons, gift bags, theme parties for our kids or various events such as Cinco De Mayo or a Hawaiian Luau. And any color plate, napkin, utensils etc...you know..Orange plate and orange napkins, or maybe you spiced things up and tried a table with 8 different set-ups! Even growing up I remember being able to go to Party City to get supplies for parties when my mom was away on business and we were in high school. Yep, I did have parties and we were under age..I never did anything too terrible..A Pina Colada or Boones Farm was pretty much what we drank our senior year. I think if I touched that stuff now, I would lose it. We cannot forget the wine in a box either! Franzia or something like that...What was it called again? Do you remember drinking it? It may have been what 10% alcohol but it was sweet and cheap and well, it got the job done. Anyway back to this amazing trip. The room I was in was the largest penthouse which was about 2500-3000sf. I was sad that I didn't have the family to enjoy it. I did have one of my senior planners/assistants Karen with me. She was great with setting boundaries and making sure I didn't go bonkers with working too hard. I didn't listen to her about 80% of the time...But still love her! The goal of this adventure was to show the event gurus "media wise" that Party City isn't just a supply store anymore. It's a planning playground. It's all about thinking outside the box. I think we can all agree that is not a problem for me. I think my favorite part of the trip was watching each editor look around the room, cameras going off nonstop you would have thought they were tourists from Nikon taking photos of various celebs on the red carpet. The entire table was 100% PC except for the linens and the floral. Do you want to see this? I can post photos..You will not believe your eyes. Funny the President asked "where did some of this come from?"..I said in your store. You begin to have so much product and so much to choose from it's easy to say, wait..where did you find that? I did take the whole PC experience in as I was designing table scapes for the trip. We displayed coordinating candy bars for both the wedding shower mock up and wedding.This is something you have to check out at Party City's super stores..They now carry the containers of various sizes and colors, colored candy to match your theme...Custom name stickers for example.. Chinese takeout containers for candy, monogram tags on the actual jars..Iridescent gum balls in a pearl white..Black gum balls..OMG talk about beyond fabulous. You just have to go! I guarantee you go in to one of their super stores, you will leave with items that can be used for home entertaining nonstop. They have an entire custom invite, place card, thank you cards and menu dept for so many occasions..I just have to add that you will never look at them the same. We are now working on recreating the wedding section. I know you gals like the swanky, mod, clean and cost effective items. Let's be honest, we don't have the deepest pockets at this point in time and you need to have options. My goal as PC's Spokesperson and Celebrations expert is going to take you to the next level. Show you ways to wow people like I did and start some new trends that you are not going to want to miss. I amazed myself. And this fueled me to fester better ways to help you see through the eyes of a planner. I am going to walk you through every step of the way...I will be in the stores with visuals and online for plan-o-grams, color charts and how to make your event look the way you need it too..I guess what I am trying to say is that I want to plant the seed for ideas and let you finish off what you want in bringing your vision to life. You need to "own" your event. We are just there to help you! All with-in your budgets ladies. I hope you hear me loud and clear on that one. I'm making this process affordable for any budget. If I could fool over 35 editors into thinking this was all new plates etc that were better than plastic paper etc..You will have no problems following my ideas on how to do the same thing. You have my promise. Every question was "Is this Party City" I said yes..Well what about this..Yes that too..Ha! I am so excited to begin our next shoot with tablescapes for 2010. The bridal aisle is going to have items that you must have. Color galore and as elegant or as whimsical as you choose. Party City has so much to offer and I couldn't be more excited or honored that they are going to allow me to take their company to another level. I see this as being a long term home for me. They are an amazing company and I am just so happy to be there. Thanks to my "agent" Tanya at Burns for finding me for this. I know the gals at Zimmerman were also asking to work with me when they decided to have a face and expert for PC. It was an instant match the minute I walked into corporate. They have been so receptive and welcoming with my ideas and goals. All of the years I have invested in this business proved to pay off. My goal was to work with products and now I will have a change to add my own flavor to the mix. I cannot think of anyone being more lucky to work with such an ambiitous, open arms company. I do have many new things to chat with you about, but want to save things for later. For those who have been asking about a press release party for editors and various media means, we are working on it. I will be showing many different items that you will be happy and excited to be a part of. After this trip I now have over 30 contacts that are going to working with me and PC to show you the next level in wedding planning 101.. I hope you have your seat belts on because this gal isn't stopping for anyone.. By the way, for those who have asked about the book, it's still in the working..I hope to share more very soon! Until next time, keep your eye on this blog..I am going to start having my assistant keep you updates starting in July. And I will be "tweeting" about some awesome things that are coming up! Yes. I did give in for a personal assistant. Do you have any idea how hard it is for someone to NOT come in and want to be a planner? i am always willing to assist my staff in accelerating their careers. But it's been a nightmare with finding someone who doesn't want to do anything but assist another. Have any great ideas? I do have Karen and sadly, she is really happy being an engineer..She needs a mental challenge. I 'm not saying that planning doesn't cause mental issues. It can and is not for the weary. You are all wonderful and I thank all of you for following me on my journey and for the ones who just come in to look..Please sign up..We have over 5000 views daily and I promise I will keep all info exciting and I won't hold back on crazy wedding situations. I know you love this the best! This year I have had some good ones..Worthy of this book. Be Well and Stay Fab Sassi Girls xoxo Sam

CAES!! June 8th 2010!! We Have Financial Aid!

I know some of you fabulous aspiring planners have been calling about the next class and we are half full! Which means I have some financial aid to share thanks to the Hassel Foundation! For our June 8th course the weekly fee has been reduced to $125 per week! This is a savings of over $100 off the regular fee for the 7 week intensive workshop for beginning planning and orchestration! We have 4 openings and this is given to just 4 people! Our next course will be in late Sept or Oct of 2010. Our emergency bridal kits are on sale this month!!! $175 for the entire kit on wheels with all products necessary for your brides etc...I have even managed to squeeze in some fun little treats for you! If you would like to reserve a bag, please contact nicole@samanthagoldberg.com regarding availability! We are also looking to complete our floral designers course in July 2010. Please contact sonya@samanthagoldberg.com for more details and to hold your space! Hope you guys are enjoying the summer! For those students that have not completed your internships with us, please contact the office to schedule your time! We want to help you get that sassy certificate! I can see it...Sitting on my desk..looking for a wall to hang on..or a desk to sit on... :( Make it happy by finishing the class! You have already invested in the classroom portion, let's finish what needs to be done so you can start working with brides!!!

Dream Team! Elizabeth and David May 2nd 2010!

I know that many of you were not able to see Dream Teams national segment on WWOR and affiliates of. I have linked the video to this post and hope you are able to see how fabulous this organization is! We are continuing to grow daily. If you have noticed I put a hold on our chapters and we were expanding a little bit too quickly..I am a firm believer in what starts fast, ends fast. We have a group of national sponsors that have been amazing along with our state chapters and their lists of "Dream Granters". Our first televised wedding took place on May 2nd at the Westin Jersey City. I would like to thank everyone who had donated their time and services! You truly made the bride and groom glow for days! They are still just in disbelief that we were able to put her entire wedding together in 6 weeks. Thank you all for a day I will always remember. This experience showed how much our circle of vendors support the many things that I do. Never asking for anything but how else that can they be of service. Thank you for being great peers and friends. Ron Holtz Photography www.ronholtz.com Eddie Stix Video www.stixvideo.com Kristen The Golden Quill www.thegoldenquill.com Dave www.njbestdjs.com The Westin Jersey City www.westin.com Lisa A Touch of Elegance Floral Tim Caruso Photography Dream Team www.dreamteamwishes.org I look forward to bringing this to other chapters this summer! VA, NC, IN, TX and FL. Thank you all for your continued support. I have more news coming soon as always! xoxo Sam

CAES Beginning Event Orchestration Series! June 8th!

Hello all of you fabulous aspiring planners! We have just completed our last week with our Feb class! What a fantastic group of gals! We have 8 energetic and willing to go the extra mile people in this one. I have to say this was one of the best classes we have had in a while as we had many similar personalities and it was fun and educational for all! I would also include myself in this as each class I learn something new..and carry this information over to our next course. I thank everyone for being patient while we completed our class. We did send an email to everyone who had asked to be on our waiting list. If you did not receive this please contact nicole@samanthagoldberg.com to learn more about the course or to sign up. We did have a list that was made when we started our Feb class so please understand that we have already filled some of the class. I wish I could have more classes or enroll more per course..Our limit at our Summit location only allows for 10 students at present. We are going to be opening a larger space for education only in NJ probably in the late fall of by end of 2010. I promise to keep you posted via blog so check back when you can! Here is the info you have been waiting for! CAES Planning and Orchestration Series 100 Date: June 8th Day of class: Tuesdays and can be subject to change based on weather conditions or issues out of our control. However, since you pay as you go you will not loose your payment and will just make this class up... Time: 7pm to 8:15pm and 15 minutes of Q&A Fee: $150 weekly 7 weeks of classroom time 2-3 months for interning at Summit NJ location Participate in 1-2 weddings with a senior planner Work a wedding alone with an assistant. Once you have completed this program your last quiz will be rated by a bride whom we have chosen for you. If the bride surveys her experience with you at 80% or higher you become certified with the CAES Institute and will receive a certificate of completion and be noted as a CP/ Certified Planner. Our next series of courses are for planners who have completed 25 weddings/events and over. The next basic course will be in Sept/Oct of 2010. Please let us know if you have any questions! You can make payments weekly and save a space for $75 down. Once you arrive on the 8th you will have a balance of $75.. You can then work out a payment system via check, credit card, pay pal or cash weekly! Please contact

nicole@samanthagoldberg.com

to sign up. We have 6 openings as of today! We look forward to meeting you soon!!!

Staying On Budget..As Posted on Examiner.com !

Let's face it, weddings are expensive. Flowers, attire, dinner, drinks, cake, the minister, photographer . . . it all adds up. Hence, creating a budget will not only keep you from spending more than you have, it will make planning your wedding less stressful. "One of the biggest mistakes for people that have a champagne appetite and a beer budget is they don't sit down and put together a spread sheet or even jot down what the major expenses of the wedding will be," laments Samantha Goldberg, Celebrity Wedding Planner (Gold Events Planning) and TV personality on the Style Network’s “Whose Wedding Is It Anyway” and “Married Away.” "Usually," continues Gold, "when the newly engaged bride gets that rock, the first thing she does is run out and buy the dress." And that, says Gold, is probably the biggest mistake a girl can make. Why? Because she hasn't taken the time to sit down and make a budget for her wedding yet. "About 90% of the time," says Gold, "she doesn't know what she's going to be able to spend on the dress (but she buys one anyway). "Last year," explains Gold, "I ran into a situation where the bride's budget was $50,000. And her dress cost $12,000 (leaving little left for everything else)! The cost of the dress should be no more than 10% of your budget—and the average dress in America right now is $1,500 and change." Of course, every bride wants to look fabulous on her wedding day, so how do you work within your budget and snag the dress of your dreams? According to Gold, by looking at sales you can still get a gown that's worth 10% of your budget and only pay 5%. Gold also advises brides to stop looking at dresses they can't afford unless they really like shopping for the resale online. "There's also a great market for rentals," adds Gold. "Brides can rent a designer gown for 1% to 3% of the original retail price." Other tips for saving money on your wedding include renting a faux cake with a real top tier (to cut for photos), and then serving guests a delicious sheet cake. "You can have that grandiose look and even cut into it for a fraction of the cost," states Gold. For those willing to do a little homework, you don't have to sacrifice looks or taste. "Believe it or not," says Gold, "there are lots of cake artists that work out of their home and/or local caterers that make cakes but don't have a cake shop. Typically, you can get a great cake for less money by hiring a "freelancer" or someone with a small business. To help couples stay on budget, Gold has designed a spreadsheet that can be downloaded, which has the basics and percentages that will automatically allocate amounts for every category from inivations to flowers to, of course, the dress. Check it out at: www.samanthagoldberg.com

Budget Smuget...It's all Numbers Girls!

When I sit back and wonder how on earth I have managed to work with OVER 1000 weddings...I want to hide. What the heck was I thinking taking on so much? I have this obsession with design I do admit. I just don't feel that there is a limit on what one can do on limited means. And who wants to dress up your day to make it look like you have limited means? Not me. Call me snobby, call me silly...Heck call me anything you'd like. I don't care. You know I am right about certain things and decor is something I excel in. This is all I have ever wanted to share with the public. Besides some of the craziest adventures and maybe some mistakes where I need some advice..I don't have many people to share my zany activities with as they are with me when it happens. If I can get a good giggle from you and make your day a bit better, then my grand plan has worked. You have to know that over 70% of America is that bride who watches "My Fair Wedding" where Mr Tutera saves the day by rescuing these damsels in distress..I don't know about you, but I don't see anyone in distress. I do see someone who comes in and makes a beautiful wedding. However, if these gals had more of a budget they would have a planner and have a fab day regardless. If you can appreciate this show for what it is, great. But don't discount your taste when you compare it to what he had used in place of your original plan. This is NOT reality my fab frugalistas... I have been working with budgets in the 4-7 digits..and honestly, some of the 7 digit clients are not much better than the average budget of 25K. This weekend our team had the pleasure of working on 3 events. Friday we had an amazing wedding. It was amazing because of our client. Holly is one of those brides who came in looking for assistance on having a wedding but to also have some budget left over for a great down payment on a house. That's my kind of gal. She's a young lady which surprised me as I thought for someone to have that mature thought process had to be in her late 20's+..Nope. Her parents had offered her a sum of money to be used however she chooses. We had a long discussion getting to know each other as you guys know, I have to meet my clients and learn about them before I decide to work on their wedding. If we don't mesh personally, they are not going to get the best from me or my team.In this case, I just fell in love with her sweet demeanor and attitude. She wanted simple, rustic and elegant..She had a vision and had trouble describing it. But as I got to know her, I figured it out and together we came up with an amazing theme. Originally she wanted to split the budget down the middle to save $12.5 for the house fund, but after we talked further there was a few extra things she really wanted and I was able to get her a great price for them..Actually they were chivari chairs and gold chargers..She couldn't see her vision with any chair but that..I do understand this as I share the same thought process. The chairs make everything look better. For under $7 each..How can you go wrong? I think this wedding was right in every way. She invited her nearest and dearest. When you put it on paper...The list is not that huge. Who do you really consider people who will be with you for a lifetime, you can trust with anything etc etc etc? Yeah..not too many. So she decided to keep the evening delicate with 60 guests. I have to tell you, it was great to see that everyone came, and we were able to make this intimate but so elegant. I can't stop saying this "all for 15K"..I still cannot believe it. I am so proud of our Floral Designer Lisa from A Touch of Elegance who makes my chicken scratch look like this. She isn't psychic...Maybe a bit psychotic from hanging with me. But who doesn't get that after a Samantha experience? Bottom line, you can all have this..BUT, and it's a big but, you have to cut back. Now I am not saying you can't have a pretty setting with more guests minus the floral and chairs..BUT..This does look better than a few candles and rose petals. Let's face it, most of you want this. Maybe not this design, but this package..You just don't know how to do it? I have a new program, to get you here...I need your help as it's your day..But help is an option. I have been training a part of our team to work with a specific budget for a while. If you want to learn more, call us..visit with them..It costs nothing to ask questions and to come in...Why don't you decide what you must have, and what you can forgo before hand... You may be surprised on what one of my fabulous planners comes up with..and I do touch every wedding with something special. That's why I get to know you, so I can help you get to that magic place..Far away in your mind. I can make that thought real if you choose to trust us. Looking forward to sharing some magnificient designs with you this year. I am excited as you will see some of the secret larger budgets this year..They are worthy of sharing.I don't think I will top this one off for a while. Again, a very fabulous couple who just know me well enough to give them something magical. They don't want to see much..They want a surprise. I promise they will have the most amazing wedding ever...and yes, I still stick to my rules of never doing the same design twice. xoxo Sam

Consider These 3 Rules When Buying Your Gown...

Thought you may find this helpful...If you are a bride looking for the perfect dress..Or a planner who feels this might help one of your brides out! It was posted on the Examiner.com 2 days ago! Enjoy!! Comfort, Look and Style are the three big things to consider when choosing a wedding gown, says celebrity wedding planner, Samantha Goldberg (www.samanthagoldberg.com). Whether you wear your mother's gown or buy a new designer frock, make sure you're not wearing it because you think it's something you should be wearing. "Wear it because you love the way you look and feel in the dress," says Goldberg. "You should love the way you look in your dress." Goldberg also advises brides don't buy anything trendy unless it's flattering, otherwise, you may look silly in your wedding photos twenty years from now. The most important thing to consider is your shape. On you on the plus size? Do you have an hourglass figure, or are you more of a pear or an apple? Are you large-boned, or stick straight without a curve in sight? You need to look for a dress that will enhance your better features and hide the "flaws" that you associate with your body type. "Color," adds Goldberg, "is often an issue with plus size brides. Certain colors don't look good on women with more curves and larger hips. In the bridal family," she notes, "sometimes champagne and pink is a better color for someone with a larger frame. That also depends on skin tone—an olive complexioned bride might go with a light pink, peach or champagne." Beware of "tricks" to slim a waist that may actually work against you. "If you have a small waist but large hips, a sash will bring more attention to the hips, not the waist. Though it may make a waist look smaller, it will make the hips look incredibly large." Goldberg also says to use a light hand when considering enhancements on the dress. "Anytime you go with something that's too much, it's not a good idea. It's also very, very important for brides to measure themselves for a dress—and have a professional do it so you don't wind up spending additional money on alterations. If you try to save money by purchasing a dress online, which is fine, if you're measurements aren't correct, there's no guarantee it will fit. And you can't return those gowns. Hence, it's really important go to a bridal salon and have them take the measurements for you; they'll be precise and you'll get a better fit." Don't forget the rear view, says Goldberg. "Consider the back of the dress, not just for photos, but for your guests who are going to be looking at the back of your gown as much as the front of your gown—when you're dancing and walking down the aisle, etc. The design in back should be as flattering as in the front." Goldberg says that many brides get hung up on looking good and never consider how they feel in the dress. "You want to look good," she reiterates, "but then you forget how long you'll be in the gown—at least 8 to 10 hours. You want to go with a gown that feels comfortable all the time. When you're trying it on you should walk in it, bend over, sit down, and even dance in it to make sure everything is easy and you're not struggling." If you have a long train, yes, you can bustle it. But remember, it will be twice as heavy. "And with more fabric around the waist, your hips will look larger than they are. And again," she warns, "people will be seeing you from the back, so if the bustle goes up, the backside looks bigger." If you have large breasts, adds Goldberg, don't go strapless and lose the beads. "The biggest mistake I see with strapless gowns is brides that wear a heavy necklace with it because they feel like their neck is bare. Better to go with small pearls, etc., to fill the blank space that won't be distracting. Same with gloves. A chic or A-line dress will look very dramatic with gloves that are the proper length (just above the elbows). If you're larger, a short glove gives too much attention to the upper arms. If you don't work out, you don't want to focus on that area." If you do decide to go strapless, make sure you have a good good tailor as they will put things in place that will keep the dress on. If you live—or are getting married—in a hot climate, you will "expand" a bit at the wedding so you need to compensate for that (don't make the dress too tight). "If it's a humid day," cautions Goldberg, "you may retain water around the neck, waist and stomach, and that would be a very costly mistake to learn the day of your wedding." Goldberg admits the tiara is popular as are all types of combs. "Try them on with the dress, not separately. Even the most beautiful gown will look horrible without the proper accessories (and remember, less is more). A tiara should always face forward, parallel to the floor. You're not supposed to look like Miss America; you're supposed to look more like a princess." One last tip, says Goldberg, is never get your dress dry cleaned before your wedding—never. "Even the best dry cleaners can melt the faux pearls and other beading. If the gown doesn't have any embellishments on it, then you can. Otherwise, if need be, spot clean the dress. Finally," concludes Goldberg, "focus on you as a person, not the gown."