GRANTS ARE IN WE NEED 3 MORE STUDENTS and YOU WILL ALL RECEIVE A GRANT OF $200 of The Regular class fee?? WE NEED FRESH PLANNERS IN THE BUSINESS!

OK Aspiring Planners I'm SETTING A CLASS!!! First I would like to thank all of you that have been super patient! In 2010 CAES can proudly say we had 70% of our students whether new or seasoned, that found their niche and have some amazing stories! Thanks for sharing everyone and I will share them with you on our new site!! This is a great time for me to meet new people and learn of new ways to help some break into the world of events or to help those who have been at the detour sign waiting for someone to guide them in the right direction. I have hired planners from this course and others have their own business and work with us at times. We want to stay connected to you. This is our own network system! And mentally, I think we need to stay close and not live in fear of someone duplicating our "ideas".Who cares if they do.I am sharing my pearls, Why? I have nothing to lose and nor do you!! Fact, everyone is different. We don't have something to give via "tangible means", We do have our personalities and expertise that shines..So make that word go away!! When people speak of networking, this is where it starts. One day with Samantha Goldberg and other peers is not the class. It's after you have completed "lab time" meaning you are going to come into the office to observe interviews with clients, you will participate with the interview by asking questions to a REAL bride and you will leave, knowing if this is a good fit. Want to know why you cannot close certain brides? What's better than having a day where brides come to you, and tell you anonymously why they chose not to go with you.Yup that is a hard reality.But it's such valuable insight. You do want to grow right? Yes, negative feedback hurts.I have been there and I know better than most how it stings.But, I am still here. Why? because my way of doing things is appealing and to be good at planning, yes you need that quality. I change our classes each time, not so much with content, but the way the context is discussed. Thanks to all of you, this program continues to sell out each month, word has spread to many states where I am able to travel, learn and meet some of the most extraordinary people. You teach me valuable information too. While the east coast has many fabulous vendors and venues available to us, it's nice to check out the scenery in another state. I always come back with good and positive feedback and always some form of drama due to myself not playing by the rules. This whole" rule" thing, I think they were made to be broken. I believe our industry constantly needs to be broken so that we can fix what we missed, revamp and rev-up! I'm happy to announce CAES is starting yet another class in April 2011. Date is April 30th. While I have loved teaching the 7 week course, with my traveling schedule and clients, I cannot do this right now. I will make you a promise that I will do my best to have at least one of these in 2011. Various reasons why I cannot teach the weekly and all good news!! This course is special. It's special because you are all going to have 100% hands on from the minute you walk in until the moment you leave. Can I share a bit about what this looks like? On April 30th at 10:30am you will arrive in Summit NJ. I will have an amazing breakfast spread with lots of goodies to hold you until lunch. The morning portion is really learning about you, how you might fit into the industry and how will it work for YOU. We have to start somewhere and since you have decided to invest in yourself, that needs to be our first area of focus. How do you want to be a part of the industry and what does that look like? Many cannot answer that question right away. That's actually a good thing as I don't want you to leave other ideas and opportunities behind once you leave us. I also would really be disappointed if I wasn't able to show you what areas you might want to consider. What I have learned about event coordination/orchestration and design is that they are all very important roles in the event world as a whole. It's impossible to play the role of all 3 at one event. While a planner must be good at multi tasking, this means that with-in the category you've chosen and being able to bring in each element that makes you exceed expectations on your own and with others. It's not impossible and yes, there are many planners/designers that can do both to an extent, but not until they have truly mastered each portion and walk away confident that they did give 100%. A bride and groom have just one day to make it count. If they invest in you, you too have just one day to meet the expectations of what really counts.How might you know this unless you know who you are and who they are. What you can do is seek assistance with areas that may not be mastered yet. The biggest problem with our industry is that people fall in-love with the "gig" the wealth and without thinking about how this might affect you getting another job via referral from the client or any of the vendors you are working with. I will show you in person what that means.I am going to allow you to meet a potential client who will tell you exactly what she needs, and let's see how many of you can figure that out with a suitable program. Many of the classes online are not good for this particular career due to lack of being live with peers, interacting with others that share the same goals and seeing what you might be doing that could destroy your desire to be successful. You can learn the mumbo jumbo of sales..But what are you really selling? You are selling yourself. When we speak of investment there are 2 meanings to the word "Investment". The first meaning is usually a collaboration of what you bring to the table and the time it takes to improve what you know. Or to change the mindset altogether and start fresh. When you invest in yourself, it shines through. It shows that you have enough passion to learn new things and are always going to change so that each client can benefit a wonderful experience with your keen knowledge and expertise. They usually don't have a clue with what this entails. it's not as simple as finding vendors, the right location, making sure a budget is being considered and etc. It starts with you. While you may know much about the industry, there are reasons why you don't close every client or any client, or that your buddy who attended the same class and took off like a rocket. And how we can show that you are still working your way through. I will give you one piece of advice, this will happen. It happens at least 70% of each class. When I review stats, if our average class consists of 10-12 students (Yeah have space for 25 if need me in Jersey City!!), 30% of the class will do the work and may have to change a few things along the way. They will succeed in whatever area they decide to focus on. Remember that the biggest problem for those who are seasoned professionals in ANY career, must look into different ways in order to constantly keep with the "now". If that 20% is resistant to this, they will never grow anymore than what they are. However, if they seek to change or make a mark in the industry, the change of mindset starts with them. their teacher. I always hope that people walk away and feel refreshed and motivated to develop a plan. I know that some are looking for the "golden ticket" or "pot o gold" waiting for them. I have some reality to share, it doesn't come via UPS. You must be the one to reach out for more support and develop a plan to ensure you are able to meet that task. However long it takes you dedicate the time and patience to ensure it's done right, your willing to put in the effort no less than 100%. To summarize, you take the new tools, you look at what you had, and make the decision of whether your goals are realistic. You don't want to rush. I will share why, during the class. We start with theory and how one might reach each goal. We start with your business plan. This is somewhat like the plan we will have for our brides. It's nice to control ones event, but can you control yourself enough to make the plan you have set for the client and yourself? Most successful planners/designers have one thing in common. We did not aspire to be in this career. We had skills that would show early on, but would never go any further than that. They will also take the all or nothing approach. That may show dedication, but without a plan, we have all fallen on our face, and will continue as we never stop learning. Even when it's bad. Let's just say "Bad" isn't as terrible it sounds...It's the only way you learn. Like I tell every bride, I do not believe in perfection. That statement is real as nothing is ever 100% perfect on ones wedding day. Our job is to take control, be quick on their feet and stay honest with when you need help. While I show you how to budget, the real timeline of a wedding, the "how to" and the 4 F's in sales, I show you ways to incorporate YOU into this career choice. Experience is a question that will be asked by many brides. BUT a connection is just as important. I will show you how to connect. They are investing in you bottom line. Shoppers ( Brides who would care less about what you can bring to the table and just want price, are just not savvy of what we are about). It doesn't matter how much of a budget a bride has, if you don't connect with them or visa/verse how will that experience be that day? Or how about the 1+ years of planning with someone you don't connect with. Venues...How do they do it and how can you begin to understand how they work. There are MANY venues that do not believe that a client needs a planner. I have actually been in a appt and have the sales manager state, "You really don't need a planner". That is insulting. What they don't tell our clients are ways to save, how to work with a calendar, talk about all aspects of the event and etc..Who will be there every week etc to guide them through what's affordable and what's not. Or at least offer an option that is similar. I don't mean with food. I actually enjoy hearing them ask that. I say each time" So basically you are going to take over stuffing envelopes, calling vendors and arranging payment schedules,negotiations to ensure your client stays with-in the number given. reminding them when it's time to book rooms, what to do with guests if you have a long period of time between the ceremony and reception, transportation for everyone/anyone who needs it..Are you really going to help with this? NO COMMENT! Silence is GOLDEN with this one..So what if you get the evil eye.Hey if I can take that, you certainly can. We also talk about how to match the right person/vendor to a client. One that has work she loves and also can "mirror" her so that your team allows for a trusting and fun relationship with your birdie/groom. MANY cannot do this. You will. What is the worst that could happen if the bride doesn't like the person such as a photographer..UM bad photos as he's a jerk and makes her upset. I've been with the bride when she finally says ENOUGH.I want to go in to cocktail hour and see my friends/family etc.They annoy her/him with requests that should have been answered early on. WE HAVE VALUE even-though we are not tangible. You cannot put a price tag on time. The value of a stress free beginning which allows the client to focus on being engaged and not just focusing on the wedding. On the day you come in, we will see a venue in action..What happens when you walk in, what do you first once you arrive, how does the procession work/recession during the ceremony, what takes place during the event, how to give some room for last minute changes etc. You will also hear first hand, what venues dislike about planners. You need to know this. If you have a good relationship with the venue, they will recommend you. We are not caterers, so it's not our job to tell someone how to do theirs. BUT some do. So let's not go there OK? You will also watch an interview with a potential bride, let's see if you can tell what she is looking for. You will have a chance to ask her/him anything you want. THIS PORTION IS IMPORTANT. When 5:30pm hits. You are not done. For the next 1-2 months you will have floor time. You must sign up for days before you leave the class!!! This means you will come into our office in Summit and do research, be in client meetings, see reveals, how I design, even chat with our clients about specific things they need. I promise you, there are not planners who will allow you to do this. EVEN if you offer your services at N/C. I cannot answer why people will not allow you to do this, but I can tell you, it has much to do with them, NOT you. In the 1-2 months you will have up to 14 days working inside one of our facilities. This is not paid, this is part of your certification. If you cannot come during the week, you may have to be patient and wait for evening appts. We do not have labs on weekends. You will also attend 2-3 weddings. Participation is a must. Each student will have the opportunity of working with myself and team. The last portion of this particular class is your own client we will choose this for you. Each student will be given an assistant who knows less than you. Your bride will need to fill out a survey based on items you were taught and how you implemented the tasks. This will also require an 80% to pass. It's not important that they like you, it's important that you do what is required. While I wish I could say everyone passes, some do not. That means nothing and everything. We have to try again. We will NOT give up on you as long as you do not give up on us. We do have a waiting list for this particular course. I'll believe the rush to fill when I see a name with proper paperwork done. As of today, we have 5 openings. The date is April 30th 2011 Location: 12 Bank Street Suite 201 Summit NJ 07901 Classroom #4 (last office) Time 11:00am to 5:30-6pm Breakfast, beverages, Lunch, snacks will be covered Fee: The fee is $950 SPECIAL GRANT FROM ALLIANCE $@)) OF PRICE SHOWN..Not applicable unless you can share certain forms (Audit) per student in school (For a college student you may take $100 off the price listed with a valid ID). We are lucky enough have limited amounts of financial aid which has been donated by various vendors. We do offer our planner special which includes our online system "Project I Do" (this is a $600 value , you will invest $50. We also have out completely filled "BRIDAL EMERGENCY KIT" which gives you everything you need and labeled for $150 instead of $250. The total package for the working planner is $1250. You can wait to pay for the kit and Program I Do..We will guarantee the price for 6 months from the date you complete the classroom portion. This pass also allows you to take any other CAES program at N/C with the exception of the floral/design class which is a 2-3 hour class includes pizza and beverages and is a ton of fun! Prizes will be given for the best centerpiece...The prize might be $100 in cash..$200 in cash..a DVD player for your clients to see your work, a bridal emergency kit on wheels...It's whatever ticket you choose!We have 4 people that will qualify for various categories.. We do take PayPal..Visa MC and Discover along with money orders, bank checks and personal checks (Please note, personal checks must be given at least 2 weeks before the class. The only payment we need as a retainer for your space is $100. This is not refundable and can be used as credit for the next class. Please checkout our website for the education link www.samanthagoldberg.com Email or call us at 908.219.4028 for schedule and questionnaire. We do not accept every applicant. If we feel this particular class doesn't work with your experience/background. Our education coordinators can be reached at info@samanthagoldberg.com or you may call 908.219.4028 I cannot wait to meet those who have signed up and look forward to sharing my tools and how to use them in a way where you too can be successful! OOO I forget to mention you may hold your place with a retainer which is #100 down. Discounts for cash payments. So are you ready to hit the streets with me?? Are you ready for that one wedding you know you can do but cannot get that foot in the door? Let's get started shall we??? Sam xxoxoox

Education Calendar For The Aspiring Planner!

FINALLY SHE'S SETTING A CLASS!!! First I would like to thank all of you that have taken CAES 100 this year! We had 8 classes for 2010 and each one was amazing. This is a great time for me to meet new people and learn of new ways to help some break into the world of events or to help those who have been at the detour sign waiting for someone to guide them in the right direction. I have hired 4 of my planners from this course and others have their own business and work with us at times. We want to stay connected to you. This is our own network system! When people speak of networking, this is where it starts. You will have a "Planner Buddy". One day with Samantha Goldberg is not the class. It's after you have completed "lab time" meaning you are going to come into the office again to observe interviews with clients, you will participate with the interview by asking questions to a REAL bride and you will leave, knowing if this is a good fit. I change our classes each time, not so much with content, but the way the context is discussed. Thanks to all of you, this program continues to sell out each month, word has spread to many states where I am able to travel, learn and meet some of the most extraordinary people. While the east coast has many fabulous vendors and venues available to us, it's nice to check out the scenery in another state. I always come back with good and positive feedback and always some form of drama due to myself not playing by the rules. This whole" rule" thing, I think they were made to be broken. I believe our industry constantly needs to be broken so that we can fix what we missed, revamp and rev-up! I'm happy to announce CAES is starting yet another class in January 2011. Date is January 29th and the snow date would be the following Sat February 5th. While I have loved teaching the 7 week course, with my traveling schedule and clients, I cannot do this right now. I will make you a promise that I will do my best to have at least one of these in 2011. This course is special...It's special because you are all going to have 100% hands on from the minute you walk in until the moment you leave. Let's share a bit about what this looks like. On January 29th at 10:00am you will arrive in Summit NJ. I will have an amazing breakfast spread with lots of goodies to hold you until lunch. The morning portion is really learning about you, how you might fit into the industry and how will it work for YOU. We have to start somewhere and since you have decided to invest in yourself, that needs to be our first area of focus. How do you want to be a part of the industry and what does that look like? Many cannot answer that question right away. That's actually a good thing as I don't want you to leave other ideas and opportunities behind once you leave us. I also would really be disappointed if I wasn't able to show you what areas you might want to consider. What I have learned about event coordination/orchestration and design is that they are all very important roles in the event world as a whole. It's impossible to play the role of all 3 at one event. While a planner must be good at multi tasking, this means that with-in the category you've chosen and being able to bring in each element that makes you exceed expectations on your own and with others. It's not impossible and yes, there are many planners/designers that can do both to an extent, but not until they have truly mastered each portion and walk away confident that they did give 100%. A bride and groom have just one day to make it count. If they invest in you, you too have just one day to meet the expectations of what really counts...How might you know this unless you know who you are and who they are. What you can do is seek assistance with areas that may not be mastered yet. The biggest problem with our industry is that people fall in-love with the "gig" the wealth and without thinking about how this might affect you getting another job via referral from the client or any of the vendors you are working with. I will show you in person what that means...I am going to alloq you to meet a potential client who will tell you exactly what she needs, and let's see how many of you can figure that out with a suitable program. Many of the classes online are not good for this particular career due to lack of being live with peers, interacting with others that share the same goals and seeing what you might be doing that could destroy your desire to be successful. You can learn the mumbo jumbo of sales..But what are you really selling? You are selling yourself. When we speak of investment there are 2 meanings to the word "Investment". The first meaning is usually a collaboration of what you bring to the table and the time it takes to improve what you know. Or to change the mindset altogether and start fresh. When you invest in yourself, it shines through. It shows that you have enough passion to learn new things and are always going to change so that each client can benefit a wonderful experience with your keen knowledge and expertise. They usually don't have a clue with what this entails. it's not as simple as finding vendors, the right location, making sure a budget is being considered and etc. It starts with you. While you may know much about the industry, there are reasons why you don't close every client, or that your buddy who attended the same class and took off like a rocket. And how we can show, you are still working your way through. I will give you one piece of advice, this will happen. It happens to at least 70% of each class. When I review stats, if our average class consists of 10-12 students, 20% of the class will do the work and may have to change a few things along the way. They will succeed in whatever area they decide to focus on. Remember that the biggest problem for those who are seasoned professionals in ANY career, must look into different ways in order to constantly keep with the "now". If that 20% is resistant to this, they will never grow anymore than what they are. However, if they seek to change or make a mark in the industry, the change of mindset starts with them.Your their teacher. I always hope that people walk away and feel refreshed and motivated to develop a plan. I know that some are looking for the "golden ticket" or "pot o gold" waiting for them. I have some reality to share, it doesn't come via UPS. You must be the one to reach out for more support and develop a plan to ensure you are able to meet that task. However long it takes you dedicate the time and patience to ensure it's done right, your willing to put in the effort no less than 100%. To summarize, you take the new tools, you look at what you had, and make the decision of whether your goals are realistic. You don't want to rush. I will share why, during the class. We start with theory and how one might reach each goal. We start with your business plan. This is somewhat like the plan we will have for our brides. It's nice to control ones event, but can you control yourself enough to make the plan you have set for the client and yourself? Most successful planners/designers have one thing in common. We did not aspire to be in this career. We had skills that would show early on, but would never go any further than that. They will also take the all or nothing approach. That may show dedication, but without a plan, we have all fallen on our face, and will continue as we never stop learning. Even when it's bad. Let's just say "Bad" isn't as terrible it sounds...It's the only way you learn. Like I tell every bride, I do not believe in perfection. That statement is real as nothing is ever 100% perfect on ones wedding day. Our job is to take control, be quick on their feet and stay honest with when you need help. While I show you how to budget, the real timeline of a wedding, the how to's and the 4 F's in sales, I show you ways to incorporate YOU into this career choice. Experience is a question that will be asked by many brides. BUT a connection is just as important. I will show you how to connect. They are investing in you bottom line. Shoppers ( Brides who would care less about what you can bring to the table and just want price, are just not savvy of what we are about). It doesn't matter how much of a budget a bride has, if you don't connect with them or visa/verse how will that experience be that day? Or how about the 1+ years of planning with someone you don't connect with. Venues...How do they do it and how can you begin to understand how they work. There are MANY venues that do not believe that a client needs a planner. I have actually been in a appt and have the sales manager state, "You really don't need a planner". That is insulting. What they don't tell our clients are ways to save, how to work with a calendar, talk about all aspects of the event and etc..Who will be there every week etc to guide them through what's affordable and what's not. Or at least offer an option that is similar. I don't mean with food. I actually enjoy hearing them ask that. I say each time" So basically you are going to take over stuffing envelopes, calling vendors and arranging payment schedules,negotiations to ensure your client stays with-in the number given. reminding them when it's time to book rooms, what to do with guests if you have a long period of time between the ceremony and reception, transportation for everyone/anyone who needs it..Are you really going to help with this? NO COMMENT! Silence is GOLDEN with this one..So what if you get the evil eye.Hey if I can take that, you certainly can. We also talk about how to match the right person/vendor to a client. One that has work she loves and also can "mirror" her so that your team allows for a trusting and fun relationship with your birde/groom. MANY cannot do this. You will. What is the worst that could happen if the bride doesn't like the person such as a photographer..UM bad photos as he's a jerk and makes her upset. I've been with the bride when she finally says ENOUGH.I want to go in to cocktail hour and see my friends/family etc.They annoy her/him with requests that should have been answered early on. WE HAVE VALUE even-though we are not tangible. You cannot put a price tag on time. The value of a stress free beginning which allows the client to focus on being engaged and not just focusing on the wedding. On the day you come in, we will see a venue in action..What happens when you walk in, what do you first once you arrive, how does the procession work/recession during the ceremony, what takes place during the event, how to give some room for last minute changes etc. You will also hear first hand, what venues dislike about planners. You need to know this. If you have a good relationship with the venue, they will recommend you. We are not caterers, so it's not our job to tell someone how to do theirs. BUT some do. So let's not go there OK? You will also watch an interview with a potential bride, let's see if you can tell what she is looking for. You will have a chance to ask her/him anything you want. THIS PORTION IS IMPORTANT. When 5:30pm hits. You are not done. For the next 1-2 months you will have floor time. This means you will come into our office in Tribeca or Summit and do research, be in client meetings, see reveals, how I design, even chat with our clients about specific things they need. I promise you, there are not planners who will allow you to do this. EVEN if you offer your services at N/C. I cannot answer why people will not allow you to do this, but I can tell you, it has much to do with them, NOT you. In the 1-2 months you will have up to 14 days working inside one of our facilities. This is not paid, this is part of your certification. If you cannot come during the week, you may have to be patient and wait for evening appts. We do not have labs on weekends. You will also attend 2-3 weddings. Participation is a must. Each student will have the opportunity of working with myself and team. When we have completed this program you will have a written exam that will need a score of 80% of higher to pass. The last portion of this particular class is your own client we will choose this for you. Each student will be given an assistant who knows less than you. Your bride will need to fill out a survey based on items you were taught and how you implemented the tasks. This will also require an 80% to pass. It's not imporatnt that they like you, it's important that you do what is required. While I wish I could say everyone passes, some do not. That means nothing and everything. We have to try again. We will NOT give up on you as long as you do not give up on us. We do have a waiting list for this particular course. I'll believe the rush to fill when I see a name with proper paperwork done. As of today, we have 5 openings. The date is January 29th 2011 Location: 12 Bank Street Suite 201 Summit NJ 07901 Classroom #4 (last office) Time 10:00am to 5:30pm Breakfast, beverages, Lunch, snacks will be covered Fee: The fee is $1200 per student in school. We do have limited amounts of financial aid which has been donated by various vendors. For a college student the fee is $1000. Thia allowa for a $200 SAVINGS. Planner who is working full-time the fee is $1200. We do offer our planner special which includes our online system "Project I Do" (this is a $600 value , you will invest $50. We also have out completely filled "BRIDAL EMERGENCY KIT" which gives you everything you need and labeled for $150 instead of $250. The total package for the working planner is $1400. You can wait to pay for the kit and Program I Do..We will guarantee the price for 6 months from the date you complete the classroom portion. This pass also allows you to take any other CAES program at N/C with the exception of the floral/design class which is a 2-3 hour class includes pizza and beverages and is a ton of fun! Prizes will be given for the best centerpiece...The prize might be $100 in cash..$200 in cash..a DVD player for your clients to see your work, a bridal emergency kit on wheels...It's whatever ticket you choose!We have 4 people that will qualify for various categories.. We do take PayPal..Visa MC and Discover along with money orders, bank checks and personal checks (Please note, personal checks must be given at least 2 weeks before the class. The only payment we need as a retainer for your space is $100. This is not refundable and can be used as credit for the next class. Please checkout our website for the education link www.samanthagoldberg.com Email or call Jayme Knast for schedule and questionnaire. We do not accept every applicant. If we feel this particular class doesn't work with your experience/background. Jayme can be reached at jayme@samanthagoldberg.com or you may call 908.219.4028 I cannot wait to meet those who have signed up and look forward to sharing my tools and how to use them in a way where you too can be successful! Happy New Year!! Samantha Goldberg

Party City & Sassi Sammi Tie The Knot!

Right now we are becoming more sensitive to wasting items and using products that can be recycled along with being eco-friendly. It's amazing that many people do practice the conservative approach with being "eco-friendly" or recyclables. There are so many ways you can cut back, use again and stick with mother natures plan to keep the planet clean! I have some great tips below with Party City. The items you see in the photos are gorgeous. I remember putting this together for our "Fam" trip in the Bahamas. Just as an FYI...The Wyndham in Nassau is amazing. Not only is the staff extremely accommodating, but the views, the casinos (that's sort of eco friendly ha!) I do give the money back to someone, the questions is to who? I loved the room we had. Every editor that joined us from Brides, Get Married, Texas Bride, Your Wedding Day, One Wedd to name a few...had a fabulous penthouse. The one that I shared with my lead planner Karen was just amazing. It was about 3000sf and had 2 wings..We both bad our own separate rooms, powder rooms, bidet room, shower area, jacuzzi and the sleep number beds. When I tell you I haven't slept that well in years, Going to bed at 2am and not waking up the next day until 2:30pm. It was not a hangover I assure you..My body needed that rest and I am still finding I need at least 10-12 hours of sleep daily. I would highly recommend visiting this fine facility. I know they are due to gut and make it even better! I cannot wait to go back. They really made me feel like I was home. Except for the bedside ordering for meals..I REALLY liked that. You guys know how i love to order out. Imagine calling down stairs and them wanting to come up and take your order. It was a bit odd as I am the independent one..I cannot lie it was really cool..If you happen to look into this fine hotel for vacation, ask for Sam! He is the GM for the properties on the east coast +++..I think this was the first time I actually felt like I was on vacation. Even though I was nervous meeting new people..They were all amazing. I found 2 great people who I adore and I am so glad this worked out the way it did as I wouldn't have met such incredible people. The Party City family is just the kind of place where you go to work smiling..Not because they have a mock up store with a HUGE area of candy..You can get 15 pieces of many items for $1...I don't know what I like better the fact that I can actually pick items that are so inexpensive...Or when I get home looking into the bag and realizing that I just ate..15 pieces of chocolate lol..My team and I have left PC on many occasions with a belly ache..It goes away, and we just do it again..

Enchanted and Magical...

Each year we have the pleasure of meeting hundreds of brides in our Summit office. I don't tend to "prepare" or make assumptions about making the "close" happen during this first meet and greet. Sometimes I may get a call and I feel this automatic connection to the person who may be calling from 10 miles away or 3000. I am sure you guys are savvy about the "connection". In our industry, this is how some of us sell ourselves. We never really sell our product. In theory, when people look for our service and they call, they are ready to make a choice or to see if this even applies to them. I've played the sales 101 game for years. One thing I have learned is that it can be the best deal in history financially, but does it work for everyone? I have worked with hundreds of smaller budgets and sometimes, I feel like they are worth 5 times the amount of a seven figure wedding. All of the right pieces are present. And you know that this union is going to last a lifetime as it just feels right. Hence my reference to the first call with a client. I wanted to share a few photos of a recent wedding on June 19th in Morristown NJ. While this wedding was incredible to design, the family and couple were exactly what you see in the pics I have chosen to share. just "real, unique and beautiful". This is what a wedding should look like when you are given the ability to create without restrictions..I don't mean budget. I mean the full picture. It shows trust and solid relationship with a fabulous couple. Congrats to Dorian and Kevin! We loved working with you and your families. Thank you for allowing us to show our creativity without reservations. I love that you still cannot put a word to describe what this was like! I hope that feeling continues for the next 50 years +!

Where Is The Sassi Sammi Going?

Let's be clear...Sassi is still around, she is just getting ready to go full force with Party City and some other REALLY cool opportunities. I have to say I've just gotten back from the most AMAZING trip to the Bahamas with my new partner in crime Party City! It was amazing! I met over 35 editors from the US and all of them were just amazing people. The "Fam" trip aka familiarity trip, was held at the amazing Wyndham in Nassau. This hotel is absolutely a gem. The property is fabulous and there is just so much to say it might takes days to describe. However, I am going to give you a glimpse as to what the experience was like. Party City has been around for over 25 years. They are America's largest party supply retailer in the US. Most of us when we think of Party City think of party supplies such as balloons, gift bags, theme parties for our kids or various events such as Cinco De Mayo or a Hawaiian Luau. And any color plate, napkin, utensils etc...you know..Orange plate and orange napkins, or maybe you spiced things up and tried a table with 8 different set-ups! Even growing up I remember being able to go to Party City to get supplies for parties when my mom was away on business and we were in high school. Yep, I did have parties and we were under age..I never did anything too terrible..A Pina Colada or Boones Farm was pretty much what we drank our senior year. I think if I touched that stuff now, I would lose it. We cannot forget the wine in a box either! Franzia or something like that...What was it called again? Do you remember drinking it? It may have been what 10% alcohol but it was sweet and cheap and well, it got the job done. Anyway back to this amazing trip. The room I was in was the largest penthouse which was about 2500-3000sf. I was sad that I didn't have the family to enjoy it. I did have one of my senior planners/assistants Karen with me. She was great with setting boundaries and making sure I didn't go bonkers with working too hard. I didn't listen to her about 80% of the time...But still love her! The goal of this adventure was to show the event gurus "media wise" that Party City isn't just a supply store anymore. It's a planning playground. It's all about thinking outside the box. I think we can all agree that is not a problem for me. I think my favorite part of the trip was watching each editor look around the room, cameras going off nonstop you would have thought they were tourists from Nikon taking photos of various celebs on the red carpet. The entire table was 100% PC except for the linens and the floral. Do you want to see this? I can post photos..You will not believe your eyes. Funny the President asked "where did some of this come from?"..I said in your store. You begin to have so much product and so much to choose from it's easy to say, wait..where did you find that? I did take the whole PC experience in as I was designing table scapes for the trip. We displayed coordinating candy bars for both the wedding shower mock up and wedding.This is something you have to check out at Party City's super stores..They now carry the containers of various sizes and colors, colored candy to match your theme...Custom name stickers for example.. Chinese takeout containers for candy, monogram tags on the actual jars..Iridescent gum balls in a pearl white..Black gum balls..OMG talk about beyond fabulous. You just have to go! I guarantee you go in to one of their super stores, you will leave with items that can be used for home entertaining nonstop. They have an entire custom invite, place card, thank you cards and menu dept for so many occasions..I just have to add that you will never look at them the same. We are now working on recreating the wedding section. I know you gals like the swanky, mod, clean and cost effective items. Let's be honest, we don't have the deepest pockets at this point in time and you need to have options. My goal as PC's Spokesperson and Celebrations expert is going to take you to the next level. Show you ways to wow people like I did and start some new trends that you are not going to want to miss. I amazed myself. And this fueled me to fester better ways to help you see through the eyes of a planner. I am going to walk you through every step of the way...I will be in the stores with visuals and online for plan-o-grams, color charts and how to make your event look the way you need it too..I guess what I am trying to say is that I want to plant the seed for ideas and let you finish off what you want in bringing your vision to life. You need to "own" your event. We are just there to help you! All with-in your budgets ladies. I hope you hear me loud and clear on that one. I'm making this process affordable for any budget. If I could fool over 35 editors into thinking this was all new plates etc that were better than plastic paper etc..You will have no problems following my ideas on how to do the same thing. You have my promise. Every question was "Is this Party City" I said yes..Well what about this..Yes that too..Ha! I am so excited to begin our next shoot with tablescapes for 2010. The bridal aisle is going to have items that you must have. Color galore and as elegant or as whimsical as you choose. Party City has so much to offer and I couldn't be more excited or honored that they are going to allow me to take their company to another level. I see this as being a long term home for me. They are an amazing company and I am just so happy to be there. Thanks to my "agent" Tanya at Burns for finding me for this. I know the gals at Zimmerman were also asking to work with me when they decided to have a face and expert for PC. It was an instant match the minute I walked into corporate. They have been so receptive and welcoming with my ideas and goals. All of the years I have invested in this business proved to pay off. My goal was to work with products and now I will have a change to add my own flavor to the mix. I cannot think of anyone being more lucky to work with such an ambiitous, open arms company. I do have many new things to chat with you about, but want to save things for later. For those who have been asking about a press release party for editors and various media means, we are working on it. I will be showing many different items that you will be happy and excited to be a part of. After this trip I now have over 30 contacts that are going to working with me and PC to show you the next level in wedding planning 101.. I hope you have your seat belts on because this gal isn't stopping for anyone.. By the way, for those who have asked about the book, it's still in the working..I hope to share more very soon! Until next time, keep your eye on this blog..I am going to start having my assistant keep you updates starting in July. And I will be "tweeting" about some awesome things that are coming up! Yes. I did give in for a personal assistant. Do you have any idea how hard it is for someone to NOT come in and want to be a planner? i am always willing to assist my staff in accelerating their careers. But it's been a nightmare with finding someone who doesn't want to do anything but assist another. Have any great ideas? I do have Karen and sadly, she is really happy being an engineer..She needs a mental challenge. I 'm not saying that planning doesn't cause mental issues. It can and is not for the weary. You are all wonderful and I thank all of you for following me on my journey and for the ones who just come in to look..Please sign up..We have over 5000 views daily and I promise I will keep all info exciting and I won't hold back on crazy wedding situations. I know you love this the best! This year I have had some good ones..Worthy of this book. Be Well and Stay Fab Sassi Girls xoxo Sam

CAES!! June 8th 2010!! We Have Financial Aid!

I know some of you fabulous aspiring planners have been calling about the next class and we are half full! Which means I have some financial aid to share thanks to the Hassel Foundation! For our June 8th course the weekly fee has been reduced to $125 per week! This is a savings of over $100 off the regular fee for the 7 week intensive workshop for beginning planning and orchestration! We have 4 openings and this is given to just 4 people! Our next course will be in late Sept or Oct of 2010. Our emergency bridal kits are on sale this month!!! $175 for the entire kit on wheels with all products necessary for your brides etc...I have even managed to squeeze in some fun little treats for you! If you would like to reserve a bag, please contact nicole@samanthagoldberg.com regarding availability! We are also looking to complete our floral designers course in July 2010. Please contact sonya@samanthagoldberg.com for more details and to hold your space! Hope you guys are enjoying the summer! For those students that have not completed your internships with us, please contact the office to schedule your time! We want to help you get that sassy certificate! I can see it...Sitting on my desk..looking for a wall to hang on..or a desk to sit on... :( Make it happy by finishing the class! You have already invested in the classroom portion, let's finish what needs to be done so you can start working with brides!!!

Dream Team! Elizabeth and David May 2nd 2010!

I know that many of you were not able to see Dream Teams national segment on WWOR and affiliates of. I have linked the video to this post and hope you are able to see how fabulous this organization is! We are continuing to grow daily. If you have noticed I put a hold on our chapters and we were expanding a little bit too quickly..I am a firm believer in what starts fast, ends fast. We have a group of national sponsors that have been amazing along with our state chapters and their lists of "Dream Granters". Our first televised wedding took place on May 2nd at the Westin Jersey City. I would like to thank everyone who had donated their time and services! You truly made the bride and groom glow for days! They are still just in disbelief that we were able to put her entire wedding together in 6 weeks. Thank you all for a day I will always remember. This experience showed how much our circle of vendors support the many things that I do. Never asking for anything but how else that can they be of service. Thank you for being great peers and friends. Ron Holtz Photography www.ronholtz.com Eddie Stix Video www.stixvideo.com Kristen The Golden Quill www.thegoldenquill.com Dave www.njbestdjs.com The Westin Jersey City www.westin.com Lisa A Touch of Elegance Floral Tim Caruso Photography Dream Team www.dreamteamwishes.org I look forward to bringing this to other chapters this summer! VA, NC, IN, TX and FL. Thank you all for your continued support. I have more news coming soon as always! xoxo Sam