Sunday, February 28, 2010

The Dream Team! One of America's Non For Profit Orgs

I hope that you will join us in our expansion of Dream Team! I have always been one to help a couple in any way I can. For years you have all been there to support my vision and successes. You have also been there during times where I thought I wasn't going to be able to produce another wedding. After over 18 years of working with events and celebrations, I have decided I want to give back on a higher scale. I have been so limited as you only have so many hours in a day. And sometimes you forget to balance your life and focus on things that mean the most long term. I have never forgotten. I am proud to announce that I have expanded my quest to assist those who have endured hardships along the way of their planning and had to end that dream...For whatever reason whether it be sickness, losing their job, losing a loved one, deployment to serve our country or financially not being able to handle such a responsibility, you had to give this up. I look at this as a temporary set back, and people want to help. I know I can't physically change all of the bad things in this world, but I do know that I have a strong following who have come to help me in making this happen one day at a time. Please help us with our goal in helping others...Join our fabulous team "The Dream Team". Were on Facebook..We're going to be all over this country and soon...Our industry has really been blessed with having little recession problems. We all want t give back in someway or another...This is just the beginning! I have linked below for easy access. If you are interested in becoming a volunteer or chapter we are accepting applications for NJ/NY, IL, VA, FL and TX. Again this is just the start of something much bigger that I could ever have imagined. Thanks to you!!/pages/Dream-Team-Wishes/323906266265?ref=ts Looking forward to working with all of you...Your gift of assistance or donation is going to change some one's life. That's priceless in my opinion! xoxox

Monday, February 22, 2010

Dream Team Is Accepting Applications For Weddings in 2010

Hello Everyone!! I know I've been behind with our "Dream Team" postings this year...In fact, I should have listed this in January as we do every year. We have so have much going on. All wonderful of course. I look forward to sharing soon! Please make note: We have decided to change the criteria for those who are applying for the "Gift of Love" donation. If you know of anyone who has gone through or is going through issues that did not allow for them to have a wedding in 2007 through current please send us an email describing the situation and what specific things were cancelled or lost due to the hardship. We have opened this up to job loss, family hardships and deployment to Iraq. We've received numerous letters regarding job loss and while I wish I could help everyone, we are limited to assist those who go beyond job loss. Even though this is an option, this is only if both parties have lost their job due to the economy. Maybe someday we will have more resources to assist those in similar situations. Please send all inquiries to Lacey Borman Cohen our Special Events Coordinator at Please put "Dream Team Request 2010" in the subject matter. Looking forward to helping in anyway we can. Much love and thank you for vendors who have reached out again this year! Our list is growing and I do want to involve as many people as possible. Samantha Currently, we have over 200 vendors and various venues who are a part of the "Dream Team" on the East coast and the Midwest. We are looking to expand and welcome donations and assistance! You have all been extremely generous the last 6 years! We are expanding and look forward to opening "Dream Teams" all over the US. For those who may be interested in learning more about opening a chapter in your state please contact us!

Thursday, February 18, 2010


I'm just preparing my "planner's brew" for tonight's class! So happy it's not snowing and we can actually get back to work! Or for this class, get started!! Class begins at 7pm sharp! If you get lost etc call our office 908.219.4028 . Hopefully there will not be traffic or issues, if there is we will deal with it once you arrive to ensure you don't miss anything pertinent. Good news for those who haven't signed up yet....We have 1 opening!! If you call the office before 5pm today, I will give you $50 towards the class fee of $700! You can use the discount with this class and play the additional weekly fees of $100 as you come...You can decide what's best!! We will still honor the extra $30 discount if you pay in full. So you could potentially save $80! Looking forward to meeting everyone...And yes, I do have chocolate! See you soon! xo Sam

Thursday, February 11, 2010

Packages Schmakages...I've Decided To Change Ours!

I've changed our website so many times and yet I'm never satisfied with how our packages read. They are SO generic. I used to like them, until people started copying my verbiage. If you go to or something like this, you can actually see how many people use some or all of your websites content . Cool right? I'm very honored that some have copied this information. But I have to tell you, you too are now listing REALLY boring information. I'm trying something new! My 19th year anniversary of working with events will be in April. I need a change! I think our clients do as well. We have already begun to restructure our format and will now allow you (or client) to customize options once we have worked out the right "bridal blueprint" for you. I've noticed in the last 4 years, most of our clients say they want Full Coordination" but after reviewing tasks they've completed such as finding the venue and some of the essential vendors, they really don't need it. Sometimes I'm not even sure they need Partial. The goal is really to see where our services will pay off for each client right? Technically we do not show our worth until the wedding day. They are able to see their vision work as flawlessly as possible. I never say flawless. You have no idea how hard we work to ensure you don't see anything that would upset you. Sometimes, it cannot be hidden. I have been there and it's not fun. This one time at her wedding....We had this cake and well...It's like bandcamp! :) Please be on the look out for some fun changes! We look forward to working with you and providing services that exceed your expectations! Happy Planning! Samantha

Tuesday, February 2, 2010

CAES New Structure Next Class Feb 11th 2010 Summit Location

I have to admit, after educating the tri-state area and then working with students in other countries, this experience has been amazing! We have a FABULOUS list with several of you who have been asking when is our next class. While I would love to have them monthly, it's just not possible right now. I have many great projects that are FINALLY happening in the next few weeks that will help me to get the next level within the event industry. You do know how I love to educate, and I have tried to keep the investment at a minimum! Our wonderful Lacey has come up with a great idea on how I might be able to train you in the beginner series but weekly, instead of one Saturday in theory and 6 months of hands on training. Starting on Feb 11th, I will begin to have 7 weeks of 1.5 hour classes for the novice planner. Each week will breakdown our fee to $100 payments. The first payment is used as a deposit(covers first class) and each additional class you may pay in cash on the night of, money order or via credit card. If you can cover 1/3 the class upfront we will offer a $30 discount, please inquire. This is not applicable if we are able to grant financial aid sorry! I'm not able to offer more than this and I apologise! But this was the only way I can still educate and do what I need to on the weekends! My next Sat class may be in April or possibly in June. Logistics are Feb 11th-Until March 18th 2010. The fee for the class is $700 in total and will allow all students to pay weekly instead of upfront. I do not have much financial aid anymore :( But am asking my nearest and dearest vendors for support! We have 3 openings as of 2/1/2010. I do apologise for the decrease in space. I have tried for 3 classes to fit 10...It's just not feasible. I promise to look into other locations later this year. Larger space and classes more often! I am working on it!!! Please call Lacey to hold your spot for the Feb 11th course from 7:00pm to 8:15pm. We will meet every Thursday for 7 weeks unless our class decides that another week night will work. Lacey can be reached at 908.219.4028 908.219.4028 or Location: 12 Bank Street Suite 201 Summit NJ 07901 I hope this works! I wish I could teach every week and I think this may work out in the end for everyone! xoxo Samantha
I devote my time to ensuring our clients recieve fab service. There's another "calling" for me. To give back to my peers that aspire to be the next "best" fancy pants somebody! Those who play it safe standing behind me, will fail. I do serve as a warning to others and yes, I'm nutty. It's who I am & it's not going to change, as it works. Feel free to comment & join me on what could be the best road trip EVER!

Not That Sassi Planner Again???

Bling and Pearls Can Be The Icing on The Cake!

Bling and Pearls Can Be The Icing on The Cake!
Too Good Too Eat.

Just admit it, I say off the wall things...And it works!